Gillette Venus
Design a shower hook for the new razor Venus Swirl. To be kept in the bathroom, the hook needs to accommodate the unusual dimensions of this new flexi-ball system whilst being elegant and feminine.
Razor hook
The designs were well received by the client, after review and consideration the brief was amended to create a universal hook suitable for all the brand’s razors. The new design had to accomodate the variations in heigth and thickness of all razors.
Phase 1: sketches
Phase 2: sizing
Phase 3: specifications
Create accurate product specifications to enable the Chinese supplier to cost accurately, this document will be the point of reference trough all the development process. This document was also used by an external CAD designer to produce the 3D model necessary for the creation of a 3D print prototype, later used by the factory to develop the injection mould.
Phase 4: prototyping
Create packaging template to be used by both the supplier and the graphic design agency
Phase 5: packaging
Phase 6: production
100 000 hook have been distributed in Switzerland and Austria for summer2016.
