Bacardi ads
Bacardi was founded in 1862 and as a way of celebrating their 150 year anniversary they wanted to create a new standout sharing vessel to help promote this major milestone. The item must grab people’s attention, look attractive on the back bar as well as on the table, be easy to clean and have a premium look and feel. Volume required 1.5L approximately.
150th anniversary
For inspiration I looked back to the mid-1800's and came up with the idea of designing a sharing vessel based on a vintage-styled trunk from its era. Distressed artwork and textured PU leather give the trunk a real vintage feel
Product Development
1st visual created for initial cost estimation
Specifications to create initial estimated cost by chinese factory
​
1st sample received, assessment made to improve the finishes
2nd sample received, much better quality, work on details to achieve clients requirements
Inner tray specifications (to be removable for cleaning)
Inner and outer artwork adjustments
Outer artwork and changes from sample 2 to sample 3: back to antic gold nails for client demands
Pre -pro sample
Bacardi